Your Privacy is Protected Here.

I built my business on trust — and that extends to how I handle your personal information, with the same care and transparency I bring to every real estate transaction.

What Information I Collect

What You Share With Me Directly

When you reach out — whether through a contact form, open house sign-in, home valuation request, appointment booking, or a text or call to my business line — I collect what you share: your name, email, phone number, and details about your real estate needs.

What I Learn From How You Use My Website

When you search for homes on my site, I see what you’re looking for — price range, neighborhoods, property type, which listings you save and revisit. This isn’t just data to me. It helps me understand what you actually need so I can serve you better, not just blast you with irrelevant listings.

  • Properties viewed, saved, and inquired about
  • Search criteria and filters you use
  • Pages visited on my website
  • Device type, browser, and IP address
  • How you found my site (referral source, ad, search engine)

Call and Text Records

Calls to and from my business numbers may be recorded for quality and training purposes. Text conversations are logged as part of your client record. Call recordings are transcribed and analyzed to help me follow up accurately and improve how my team communicates.

California residents: You will be informed at the start of any recorded call. Continuing the call means you consent to the recording.

How I Use Your Information

Everything I do with your information is in service of helping you buy, sell, or understand your home’s value. Specifically:

  • Respond to your real estate inquiries and match you with relevant properties
  • Send property alerts and market updates you’ve requested
  • Schedule and confirm showings, consultations, and appointments
  • Send appointment reminders by phone, text, or email
  • Keep you updated throughout the buying or selling process
  • Send periodic market reports and real estate content (you can opt out anytime)
  • Follow up after open house visits and property inquiries
  • Improve my website, tools, and how I communicate
  • Comply with California real estate regulations

I do not use your information to make automated decisions about you without human review, and I do not build advertising profiles to sell to third parties.

Who I Share Your Information With

I do not sell your personal information. Full stop.

I share information only when it’s necessary to serve you or required by law:

Transaction Parties

When you hire me to represent you, I share necessary details with the professionals required to close your transaction — co-operating agents, escrow, title, lenders, inspectors. Only what’s needed, only with who needs it.

Technology Partners

I use trusted services to run my business. Each is under contract to protect your data and use it only for the services they provide to me:

  • Twilio — phone calls, SMS, and call recording
  • Anthropic — AI-powered communication assistance
  • Elastic Email — email delivery
  • Showcase IDX — property search and MLS data
  • Google — calendar, analytics, and advertising
  • Meta (Facebook / Instagram) — advertising and lead generation
  • Real Brokerage Technologies — transaction management and compliance

Legal Requirements

I may disclose information when required by law, court order, or the California Department of Real Estate.

Text Messaging

By sharing your phone number and opting in, you consent to receive SMS and MMS messages from Xavier Williams Real Estate. I use texting as a fast, convenient way to share listings, confirm appointments, and keep you in the loop — not to spam you.

  • To stop texts: Reply STOP at any time
  • For help: Reply HELP
  • Standard message and data rates may apply
  • Opting out of texts doesn’t affect other communications

Cookies and Tracking

My website uses cookies to make your experience better and to understand what’s working. Here’s what’s running:

  • Essential cookies — keep the site functional, save your search preferences and session
  • Analytics — Google Analytics helps me understand how people use the site so I can improve it
  • Advertising — Meta Pixel and Google Ads tags allow me to show relevant real estate content to people who’ve visited my site
  • Property search — remember your saved searches and favorite listings

You can adjust cookie settings in your browser. Disabling certain cookies may affect how the property search portal functions.

Your California Privacy Rights (CCPA / CPRA)

If you’re a California resident, you have real rights under state law — and I take them seriously:

  • Know — request a summary of what personal information I’ve collected, why, and who I’ve shared it with
  • Delete — request deletion of your personal information (some exceptions apply for legal compliance)
  • Correct — request correction of inaccurate information
  • Opt Out — opt out of the sale or sharing of your personal information (I don’t sell it)
  • No Discrimination — exercising your rights will never affect the quality of service you receive from me

To exercise any of these rights, email me at [email protected] or call (408) 676-5058. I’ll respond within 45 days as required by California law.

How Long I Keep Your Information

  • Active client records — for the duration of our relationship
  • Closed transaction records — minimum 3 years (required by California DRE)
  • Call recordings — up to 1 year
  • Marketing contacts — until you opt out

Security

My systems use encrypted data transmission (HTTPS), secure storage, and strict access controls. I take data security seriously — but no system is 100% impenetrable, and I won’t pretend otherwise. What I can promise is that I treat your information the way I’d want mine treated.

Updates to This Policy

If I make material changes, I’ll notify active clients by email. The “Last Updated” date at the top reflects the most recent revision. Continued use of my services after changes means you’ve accepted the updated policy.

Questions? Let’s Talk.

Privacy questions, data requests, or anything else — reach out directly. I personally review every inquiry.

Xavier Williams
Real Brokerage Technologies
DRE #01968917  |  NMLS #1029190
San Jose, California
[email protected]  |  (408) 676-5058

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For transaction-related privacy matters, refer to the disclosures provided by Real Brokerage Technologies DRE #02022092.